Career Guide for Digital Marketing – 7 Roles To Consider

Digital marketing professionals have an impressive mix of communication skills along with business smart and technical expertise.

Digital Marketing Careers:

No matter what your expertise whatever your expertise, the digital marketing industry offers a variety of possibilities for a satisfying and lucrative job. Do you have a knack for data? Marketing analysis could be the perfect task for you. Do you enjoy talking to people? Consider becoming an administrator of social media.

Digital marketers typically make more than average salaries and the majority of jobs need only a bachelor’s degree in the field of marketing digital marketing, or another related field like communications or business administration. Here are some of the most sought-after jobs within digital marketing, with the salary data taken from the U.S. Bureau of Labor Statistics (BLS) or Payscale unless noted otherwise.

1. Digital Marketing Analyst:

2022 Median Salary: $68,230

The job description: Digital marketing analysts gather and examine data on business and consumer competition to benefit their employers and know the market’s conditions. They use tools for research like polls, surveys consumer focus groups, and literature reviews to study aspects like customer preferences.

Many industries rely on the market research method, digital marketers work across a variety of sectors. This field is rapidly growing as the BLS is forecasting a boost of 116,600 jobs as market researchers which includes digital marketing analysts between 2022 and 2032. This is a 13 percent increase which is much faster than the average expected growth of all jobs.

2. Digital Marketing Manager:

2022 Median Salary: $138,730

The job description: Digital marketing managers plan initiatives and programs for businesses to attract interest in their products and services. They often collaborate with department heads as well as other people who are at the upper management level to create budgets and plans for marketing.

Digital marketing managers need to be creative to get the limited attention of internet users and differentiate themselves from the competition. To obtain this, digital marketing managers frequently make use of contests, sponsorships, and sales plans such as coupons and discounts.

Marketing managers generally have related work experience and are frequently hired from the inside. The positions of marketing manager are highly-paying and the growth outlook is positive. The BLS anticipates that the number of marketers working in the United States to improve by 6 percent from 2022 until 2032.

3. Social Media Manager:

Average Salary: Approximately $57,000

Job Description Social media managers manage social media profiles for their clients or employers to achieve marketing goals and other goals. They interact with clients, write corporate statements, and devise strategies for marketing across different online platforms. These experts often act as their company’s online voice talking about current issues and communicating with the general public.

Social media managers should possess strong interpersonal and communication talent to meet tight deadlines. The most important talent for managers of social media includes corporate communications and paid media marketing. They also need to be adept at campaign planning and customer interaction.

4. Subject Matter Strategist:

Average Salary: Approximately $69,000

Summary of the Job: information strategists create material plans for their employers, and often benefit in bringing those plans to realization. They design cohesive content through close collaboration together with managers of social media marketers, marketing analysts, and designers. Material strategists work in groups of projects, and they need to think about what visual elements complement writing material.

A strong communication talent is crucial. Effective material strategists also have expertise in technical writing user-experience and management of people. They may be employed by various companies throughout their careers but are usually freelancers.

5. Copywriter:

Average Salary: Approximately $58,000

Work Description: Copywriters design effective advertisements to increase the sale of products or services. They can capture increasingly tiny market share, and also speak directly to customers, with a limited amount of time and attention. Copywriters create slogans or short messages, as well as other creative content typically in collaboration environments. They meet with their clients frequently to discuss their requirements and monitor the development process to its completion.

Good writing knowledge is required to convey persuasive and effective messages. Copywriters should be able to meet tight deadlines and think outside of the box. When hired by a company the copywriter is expected to create all levels of written communications, ranging from email to press releases both external and internal.

6. SEO Specialist:

Average Salary: Approximately $52,000

Job Description: Search engine rank is everything nowadays and SEO experts warrant that their businesses rank at the top of the search engines’ outcome pages. They create and continuously keep up-to-date SEO according to perfect practices, and they change often.

SEO experts need to stay up on the Freshest techniques used to improve a company’s online visibility, for instance, being aware of the keywords that should be included in a site to warrant that it is found in search payoff for these terms. SEO experts must have an in-depth understanding of HTML and other programming languages, and also the analytics of search engines.

7. Email Marketing Specialist:

Average Salary: Approximately $56,000

Job Description Job Description: Email marketing specialists benefit their businesses by promoting together email, but their duties may differ depending on the employer. These experts determine what consumers need and then plan and implement campaigns for marketing via email in line with their needs. They design marketing plans for specific brands or products that are in line with their business’s goals and public image.

Specialists in email marketing must be aware of how to connect with a specific audience, as well as how to choose the most effective channels for marketing, and also how to keep within the limits of a budget. These professionals usually have abilities in the field of marketing communications and strategic marketing, as well as project management, and social marketing via social media.